Benefits of a Sydney Royal Win

Quality, distinction, prestige and tradition are all words that describe what the Sydney Royal brand represents today.A Sydney Royal medal, trophy, or title signifies a product of the very best quality, and the brand is a symbol of over a century of outstanding agricultural production and superior judging standards.

The original Agricultural Society of NSW, now the Royal Agricultural Society of NSW (RAS) established in 1822, held its inaugural Show in 1823.Primarily concerned with ways in which they could improve the standards of agriculture in NSW and throughout Australia, the first Show marked the beginning of what was to become the Sydney Royal.Show Competitions provided a platform for improving, promoting and distributing produce, crops and stock.These Competitions were also about setting benchmarks and raising overall production quality from Australia’s primary industries.

From its earliest involvement in the development of Australian agricultural industries, the RAS created a culture of excellence.Sydney Royal Shows and Competitions invited producers to exhibit their best produce and encouraged continued improvement in stock, crops, and breeding through awards and recognition.In the early 1800s, the Show provided a unique opportunity for producers to buy and sell stock and to compare it against industry standards, through the collaboration of Sydney Royal winners.

The early success of Sydney Royal Competitions, and the subsequent success and recognition of the brand, are due largely to the standard of judging. Early on, the RAS’ judging standards were recognised as a benchmark for the industry.Producers who were identified with the Show, quickly became renowned for the quality of their stock, crops, or breeding standards.Show winners, especially Best of Breed and Show Champions, were highly sought after in the marketplace.Sydney Royal winners began to see an increase in profitability and brand loyalty as a result of their win.

Today, the Sydney Royal brand continues to be synonymous with impartial judging, outstanding quality assessment, and world class analysis.Sydney Royal Competitions determine industry trends and represent the best of Australian agriculture.The Sydney Royal brand carries a distinction of quality, representing Australia’s oldest institution.

In recent years, the Sydney Royal brand has been extended to encompass a range of Competitions outside of the traditional stock and breed events.Today, the Sydney Royal conducts around 21 Competitions for animals, livestock, and lifestyle disciplines at the annual Sydney Royal Easter Show, as well as the highly esteemed Sydney Royal Wine, Dairy & Fine Food Shows.

Competitions such as Arts, which includes Perishable Cooking, Fine Food, which includes Pasta, Coffee, Aquaculture and Regional Food, and the Cattle including Beef, Dairy and Steers to name just a few, attract a Exhibitors who use the Show to promote and improve their work.The Sydney Royal brand provides a tangible reward for their creative excellence and an opportunity to promote themselves under a respected and highly valued brand.Competitions such as Showjumping and Woodchopping, attract sports people from around the country and the world.The Show hosts qualifying events in a number of equestrian disciplines and the Wimbledon of Woodchop turns out the best axemen and women in the world. Competitions such as Rural Achievers and Showgirls promote the roles of youth in rural communities and provide numerous opportunities for positive development of these roles.

The Sydney Royal brand represents a history of champions and a history of development.From the earliest Competitions in the 1800s to the state-of-the-art Show it is today, a win at the Sydney Royal is an outstanding achievement.The brand aligns its winners with over a century of tradition.Judging standards, Competition structure and award criteria have been refined and improved over a long period, ensuring that all Competitions meet the standards of the RAS and the industry.

The RAS is always improving its Competitions in order to improve overall standards in agriculture, Australia-wide.The Sydney Royal brand symbolises consistent development, agricultural excellence, the best of the best in the industry and world class judging and competition standards.To win a Sydney Royal medal, trophy or title is to be part of a history of the success and the future of Australian agriculture.